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NewGround exists to help provide the opportunity to never re-offend.

We believe coffee can go beyond the cup and can be used as a catalyst for change right here in our very own communities. This is why we use our industry to create work and training opportunities for ex-offenders across the UK, giving some of the most overlooked people in society a new beginning.

We exist to provide training and job opportunities for prison leavers as we believe in second chances. And the best way to stop the cycle of re-offending (which costs the taxpayer close to £4bn/year) is by providing these opportunities.


NewGround is both a trading company (New Ground Group Ltd Company no 11446945) and a charitable entity (The NewGround Foundation Charity no 1207899). So how do these two entities work together?


To max out on our impact we created a structure of a business and a charity. They are intrinsically linked in several ways and ensure impact stays central to what we do.


The NewGround Foundation CIO  is the largest single shareholder of New Ground Group Ltd which means profits = funds for the foundation. It also ensures significant representation on the board of New Ground Group Ltd, keeping impact in the strategy.


We have been running monthly training sessions at HMP Springhill as part of their in house hospitality course. To date we have trained over 30 individuals, with some returning for multiple sessions.


Each training session lasts two hours and covers a combination of theory and practical based learning. We cover content on green coffee, espresso and extraction, before moving onto steaming and pouring milk for a number of espresso based drinks. The sessions are kept as interactive as possible with plenty of time to practice and ask questions.


Long term we will continue running these training sessions once a month. From 2024 we will be running the NewGround Academy – a more intensive 3 day course. Once completed, individuals will be at a good advantage to secure a job in the coffee industry.


In addition, we have arranged 11,000 of Living Wage employment for recently released or prisoners on ROTL which has included a further 550 hours of training to date.