NewGround x Ace & Tate – Oxford, One Sunny Weekend in 2025

A Simple Idea, Brewed Just Right

This spring, we teamed up with our friends at Ace & Tate for a two-day collab across our Oxford stores. Think: free cold brew, custom scratch cards, sharp frames, and good vibes all round.

How It Worked

The concept? Keep it simple. Cold brews and scratch cards.
Ten lucky winners walked away with a fresh pair of Ace & Tates, while hundreds more scooped up exclusive discounts, iced coffee, and top-tier style advice (courtesy of Ace & Tate — let’s be honest, not us).

Both our stores were buzzing all weekend. And while it might’ve looked like just a fun pop-up (which it absolutely was), there was more behind it.

More Than Just a Giveaway

This wasn’t just a “let’s do a thing” kind of thing.
Both NewGround and Ace & Tate are proudly B Corps — brands doing business differently.

For us, that means using coffee as a force for change: creating jobs and second chances for prison-leavers, building a traceable supply chain, and serving brews that stand for something.

For Ace & Tate, it’s about transparency, accountability, and frames that don’t cost the Earth — literally or figuratively.

Shared Values, Shared City

So yeah, it made sense. Two like-minded brands, rooted in purpose, sharing our goods with the city we love, and making Oxford feel just that little bit fresher for the weekend.

Until Next Time

Massive thanks to everyone who came through, grabbed a coffee, scratched a card, and joined in.

Same time next year?