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Aug 05, 2021

Selfridges / the best department store in The World

Intro

EXPERTLY CRAFTED COFFEE MEETS THE BEST DEPARTMENT STORE IN THE WORLD

In January 2020 we had a pop up in The Corner Shop, Selfridges’ busiest entrance. All drinks came in specially designed coffee cups, with a recycling unit at the pop up. All deposited cups were turned into Selfridges yellow Kraft paper shopping bags.

The pop-up formed part of Selfridges’ Happy New Decade creative campaign. It presented unexpected ways to make sure the new-gen ‘20s are roaring not boring. For the first three months of the year, customers were encouraged to laugh, enjoy and reset. The Corner Shop also featured a partnership with Highsnobiety, presenting ‘The Co.Lab’, a retail concept showcasing curated product drops and exclusive collaborations. There was even a 5m tall yellow slide to enjoy.

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This is a very exciting collaboration for us, and a great way to kick off our happy new decade campaign.
Louise Allen, Selfridges Food Buyer
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“Not only are NewGround experts in crafting great coffee that’s ethically traded, the team are doing brilliant work to help ex-offenders to transform their lives. We have selected an exclusive Selfridges blend which is being served at The Corner Shop and is also available to purchase in a ground format along with other NewGround single origin coffees both in our Foodhall and online.”

 

HIGHSNOBIETY

NEW COFFEES
YES PLEASE