In January 2020 we had a pop up in The Corner Shop, Selfridges’ busiest entrance. All drinks came in specially designed coffee cups, with a recycling unit at the pop up. All deposited cups were turned into Selfridges yellow Kraft paper shopping bags.
The pop-up formed part of Selfridges’ Happy New Decade creative campaign. It presented unexpected ways to make sure the new-gen ‘20s are roaring not boring. For the first three months of the year, customers were encouraged to laugh, enjoy and reset. The Corner Shop also featured a partnership with Highsnobiety, presenting ‘The Co.Lab’, a retail concept showcasing curated product drops and exclusive collaborations. There was even a 5m tall yellow slide to enjoy.
“Not only are New Ground experts in crafting great coffee that’s ethically traded, the team are doing brilliant work to help ex-offenders to transform their lives. We have selected an exclusive Selfridges blend which is being served at The Corner Shop and is also available to purchase in a ground format along with other New Ground single origin coffees both in our Foodhall and online.”